Peru is one of the richest countries in the world in terms of natural resources. Even so, Peru remains one of the world's poorest countries. Trade and industry are centralized in Lima. Most of the automotive companies are in Avenida Nicolas Arriola in Lima. The primary language of business is Spanish. Hard selling approaches to negotiation are avoided by Peruvians. Social activities outside the work environment such as dinner are seen as a good way to build rapport with business partners. Pisco Sour is the best alcoholic cocktail for hot summer days. Miraflores is safe area for stay.